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WE’VE ALWAYS BEEN OBSESSED WITH OUR CUSTOMERS & WE THINK
The Feeling Is Mutual
Our Story
Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.
The Fundamentals of a Healthy Hair Care Routine
Title: Building the Foundation: A Comprehensive Guide to a Sustainable Hair Care Routine
Creating a hair care routine is often compared to a skincare regimen; it requires consistency, understanding your specific needs, and the right sequence of application. While the market is flooded with endless bottles and jars, the core of a healthy routine relies on a few fundamental steps. Whether your goal is length retention, volume, or simply maintaining shine, understanding the purpose of each product category is the first step toward achieving your hair goals.
The First Step: Proper Cleansing The foundation of any routine starts with a clean slate. Shampoos are designed to remove dirt, sebum, product buildup, and environmental pollutants from the scalp and hair shaft. However, not all cleansers are created equal. A “clarifying” shampoo is essential for occasional deep cleaning, perhaps once or twice a month, to strip away heavy residue that regular shampoos might miss. For daily or frequent washing, a moisturizing or “low-poo” formula is often better to preserve the natural oils that keep the scalp healthy. The key is to massage the product into the scalp rather than piling it onto the ends of the hair, as the suds running down the shaft are usually sufficient to clean the lengths without causing dryness.
The Essential Balance: Conditioning Conditioner is the non-negotiable partner to shampoo. While shampoo opens the hair cuticle to clean it, conditioner seals it back down, locking in moisture and smoothing the surface. This step is crucial for detangling and preventing breakage. For those with fine hair, applying conditioner only from the mid-lengths to the ends ensures that the roots do not become weighed down or greasy. Conversely, those with thicker or coarser textures may benefit from a more generous application. The science behind conditioners often involves fatty alcohols and humectants, which work together to make the hair pliable and soft.
The Power of Leave-Ins and Detanglers Once you step out of the shower, the routine continues. Wet hair is in its most fragile state, making it highly susceptible to snapping and stretching. A good leave-in conditioner or detangling spray provides a layer of slip, allowing a wide-tooth comb or brush to glide through knots without force. Leave-in conditioners differ from rinse-out versions as they are lighter and formulated to remain on the strands, providing hydration throughout the day. They act as a primer for styling products and a shield against friction from clothing and weather elements.
Protection and Styling If heat styling is part of your regimen, a heat protectant is mandatory. These products create a thermal barrier that mitigates the damage caused by blow dryers, flat irons, and curling wands. Even if you air-dry, environmental stressors like UV rays and pollution can degrade hair health. Serums or lightweight oils applied as a finishing step can seal the cuticle, add shine, and prevent moisture loss. This final layer locks in all the hydration provided by the previous steps.
Consistency Over Intensity The most expensive products will not yield results if used sporadically. A sustainable routine is one that fits your lifestyle and budget. It is about finding a rhythm—whether that is washing every day or once a week—and sticking to it. Over time, this consistency trains the hair and scalp, leading to predictable, healthy results. By viewing hair care as a ritual rather than a chore, you establish a long-term relationship with your hair that results in strength and vitality.